Products and Services
Marks & Spencer  
Marks & Spencer
<h4>1. Company Description</h4>

<p><b>1.1. Industries in which the Company Operates</b></p>

<p>Retail trade</p>

<p><b>1.2. </b><b>Territorial Distribution</b></p>

<p>16 stores in 7 cities in Russia </p>

<p><b>1.3. </b><b>Number of Staff</b></p>

<p>More than 500 employees</p>

<p><b>1.4. </b><b>Personnel and Departments Using the WebTutor System</b></p>

<p>Mainly staff and managers at regional stores</p>

<h4>2. Project Objectives<br> </h4>

<p><b>2.1. </b><b>The program has been implemented to meet the following business requirements:</b></p>

<p>The main objective - ensure wide coverage of classroom learning activities<br> Also:</p> <ul> <li>Ensure universal training standards </li> <li>Organize staff trainings without taking employees away from their main activities </li> </ul>

<p><b>2.2. </b><b>Which business processes should be automated?:</b></p> <ul> <li>Training </li> <li>Testing training results </li> <li>Planning and budgeting for training events, maintaining a training database </li> <li>Identifying and analyzing staff opinions on certain issues. Conducting surveys and analyzing results. </li> </ul>

<p><b>2.3 </b><b>What were the criteria for successfully implementing the planning stage?</b></p> <ul> <li>Involving store staff in regular training </li> <li>Positive feedback from staff regarding the convenience of using the Training Portal </li> <li>Transmission, integration, and maintenance of a personnel training database </li> </ul>

<p><b>2.4 </b><b>What did the project plan involve (scope statement, analyzing business processes, etc.)</b></p>

<p>The scope statement was developed in accordance with specific business processes.</p>

<p><img src=";FieldElemFormat=gif" height="321" width="650" /></p>

<p>Figure 1 - Training and Development portal page</p>

<h4>3. Project Parameters</h4>

<p><b>3.1. </b><b>Time frame for implementation and project milestones</b></p>

<p> Start of project - April 2008<br> Trial operation of the system, filling with content - by August 2008<br> Commercial operation and implementation in all stores - October 2008 </p>

<p><b>3.2. </b><b>The customer project team (from IT to HR) Roles in the team, how interaction was conducted</b><b></b></p> <ul> <li>Project Manager - full-time employment on the project </li> <li>Specialist for course development (part-time on the project) </li> <li>Interaction with the IT department occurred when selecting the program in order to determine the feasibility of its operation given the current levels of technical equipment </li> </ul>

<p><b>3.3. </b><b>Main difficulties encountered during the project</b></p> <ul> <li>Absence of IT specialist on the project team </li> <li>Lack of knowledge to set up the system. It was hard to figure out system settings and functions without IT help. Significant changes occurred in the project after the project manager attended the "WebTutor System Setup" training, conducted by WebSoft. The project manager was very sorry that he had not attended this training at the very beginning of the project. </li> </ul>

<p><b>3.4. </b><b>Did the time frame and cost conform to expectations?</b></p>

<p>Yes, it was consistent.</p>

<p><b>3.5. </b><b>What IT limitations affected project outcomes?</b></p>

<p>None, all the technical issues were settled in advance.</p> <br> <br> <img src=";FieldElemFormat=gif" height="456" width="650" />

<p>Figure 2 - Screenshot from a course created using the CourseLab editor</p>

<p> </p>

<h4>4. Project Development</h4>

<p><b>4.1. </b><b>Development Plans (the automation of these business processes is planned) </b></p> <ul> <li>Testing, surveys </li> <li>Workflow </li> <li>Further development of e-learning courses </li> </ul>

<p><b>4. </b><b>Filling With Content: how was it accomplished?</b></p>

<p> Both product and skill e-courses were developed for store clerks and managers.<br> Currently, all courses are developed by company employees.<br> We plan to purchase e-courses which are not connected with corporate specifics, such as courses on developing managerial skills. </p>

<p><b>4.3. </b><b>System Support and Development Team</b></p>

<p>At least one employee whose primary goal is system administration and course development. </p>

<h4>5. Project Results</h4>

<p><b>5.1. </b><b>Achieved Results (qualitative and quantitative)</b></p> <ul> <li>Opened the Training Portal, available in all company stores </li> <li>Independently developed the first 3 courses </li> <li>Conducted the first employee surveys </li> <li>Employees are interested in the Training Portal and have asked about plans for further development of the system, as well as expressing their wishes and comments for improvement </li> </ul>

<p><b>5.2. </b><b>Cost Efficiency</b></p>

<p>The introduction of basic distance learning courses for new employees to take during their probationary period has greatly reduced staff training costs for adaptation periods. </p>

<p><b>5.3. </b><b>Most Significant Results - what stands out?</b></p> <ul> <li>Creating the first courses in-house </li> <li>Successful completion of the pilot operation phase and putting the system into full operation </li> </ul>

<p><b>5.4. </b><b>Employee reaction to system implementation</b></p>

<p>Positive, the staff have shown great interest in writing letters, asking questions, etc.</p>

<p><b>5.5. </b><b>Feedback from company managers following system implementation</b></p>

<p>While actively commissioning of the system, managers came to the conclusion that all of our training courses cannot be completely transferred to the DLS as it is necessary to develop skills and not just increase staff knowledge. The solution will be a blended learning program - a combination of full-time study and distance learning courses.</p>